If you read my previous post, you got the part where I continuously checked for sales of my ebook Another Place on the Planet once I put it up for sale on Amazon. Two weeks ago, I had a great day doing that.
I made my book free for the weekend. If you publish on Kindle and use KDP select, you get 5 free days every 90 days, or the ability to do a countdown sale. I chose free since I’m new and need exposure about as bad as seedlings needs the sun.
So that was all well and good, but how to let the world know?
First, I made a Facebook ad that looked like this:
I budgeted $35 a day for three days and paid by the click. So every time someone on Facebook saw it and clicked on it, which took them to the Amazon buy page, I was charged. When you reach your daily budget, the ad comes down for the rest of the day. It averaged roughly .50 a click. Over three days, the ad was clicked 194 times. When I set up the ad I was able to define my target audience. I chose authors and TV shows with themes similar to the book. There are several other parameters FB lets you select, It was pretty easy. I have no idea if any of those clicks led to downloads. FB told me of a possible audience of 78,000,000 in the US, UK and Australia, the ad reached over 43,000.
I also paid a couple places that advertise free books. One was $10 for one day, the other $15 for 3 days. I found several other places that will advertise your free book for free, if they have the room. There are also tons of Facebook pages that connect free books with seekers and others that will post your book, free or not. They each work differently. That’s pretty time consuming, too.
Overall, I guess I did okay. Friday, there were just over 600 downloads, Saturday, 230, and Sunday, 90 something, for a total of 918. So, now there are that many people with my book on their device. Hopefully some will read it and a few of those will leave a good review. Maybe some will come looking for Book 2 in about 6 weeks. It didn’t lead to any sales afterwards. I guess you need downloads in the tens of thousands for that.
Anwwhoo–What I Learned:
1. I’m only going to do another FB ad when I will be selling books for a price. It was interesting and not discouraging, but I don’t want to keep spending money on free when there are free ways to advertise.
2. There are plenty of places to post your book. I need to become diligent it seek them out, getting used to the variables and using them on a somewhat daily basis.
3. Just do one free day at a time.
4. Try a .99 sale.
So, I’m a bit more savvy about the process. We’ll see what happens next. Now, to go work on the next one…
Thanks for reading!
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