My First Free Promo

If you read my previous post, you got the part where I continuously checked for sales of my ebook Another Place on the Planet once I put it up for sale on Amazon. Two weeks ago, I had a great day doing that.

I made my book free for the weekend. If you publish on Kindle and use KDP select, you get 5 free days every 90 days, or the ability to do a countdown sale. I chose free since I’m new and need exposure about as bad as seedlings needs the sun.

So that was all well and good, but how to let the world know?

First, I made a Facebook ad that looked like this:

Capture

 

I budgeted $35 a day for three days and paid by the click. So every time someone on Facebook saw it and clicked on it, which took them to the Amazon buy page, I was charged. When you reach your daily budget, the ad comes down for the rest of the day. It averaged roughly .50 a click. Over three days, the ad was clicked 194 times. When I set up the ad I was able to define my target audience. I chose authors and TV shows with themes similar to the book. There are several other parameters FB lets you select, It was pretty easy. I have no idea if any of those clicks led to downloads. FB told me of a possible audience of 78,000,000 in the US, UK and Australia, the ad reached over 43,000.

I also paid a couple places that advertise free books. One was $10 for one day, the other $15 for 3 days. I found several other places that will advertise your free book for free, if they have the room. There are also tons of Facebook pages that connect free books with seekers and others that will post your book, free or not. They each work differently. That’s pretty time consuming, too.

Overall, I guess I did okay. Friday, there were just over 600 downloads, Saturday, 230, and Sunday, 90 something, for a total of 918. So, now there are that many people with my book on their device. Hopefully some will read it and a few of those will leave a good review. Maybe some will come looking for Book 2 in about 6 weeks. It didn’t lead to any sales afterwards. I guess you need downloads in the tens of thousands for that.

Anwwhoo–What I Learned:

1. I’m only going to do another FB ad when I will be selling books for a price. It was interesting and not discouraging, but I don’t want to keep spending money on free when there are free ways to advertise.

2. There are plenty of places to post your book. I need to become diligent it seek them out, getting used to the variables and using them on a somewhat daily basis.

3. Just do one free day at a time.

4. Try a .99 sale.

So, I’m a bit more savvy about the process. We’ll see what happens next. Now, to go work on the next one…

Thanks for reading!

 

To Free or Not To Free…and Bookcover Update

Sorry, just had to grab that title. I’m debating whether to give my book away for a day or two. There are pros and cons.

Pros: More downloads. Who doesn’t like free? More readers, more reviews, maybe. More exposure leading to more sales. Do people who download free books write reviews? I do because as an indie author I know that’s what is needed to sell books. I suspect most people don’t. Free boosts your ranking on Amazon’s things temporarily and sales get better for a few days. You can try out new genres and authors with no dollar commitment. Libraries are good for that, too, although mostly limited to traditionally published authors.

Cons: I worked hard on my book! For literally years. I want people to read it, sure, but I also want to make a little money. Some people have thousands of free books on their ereaders. And dozens, if not hundreds more free books become available every day. I have downloaded a few of varying degrees of skill and genres. If people get used to free books, will they ever buy one from an unknown writer? Are indie authors jeopardizing our futures by giving things away now? I know some authors who have given away tens of thousands of books and sold a few hundred. Granted, much more than I’ve sold…

I guess time will tell on that one. Indie publishing and marketing is still relatively new and most readers still rely on paper books so the dust has yet to settle. There are at least three pages on Facebook that post free Kindle books. I think they somehow make a little money with their sites.

Right now, I’m thinking when I get my next book out there–probably Whatever Doesn’t Kill You–I’ll do the free thing. Then, if someone likes it, I’ll have another book they can buy that will have a sequel in a few months. I’m not very business-gifted. I don’t know how to play in that sandbox.

But, in the meantime, I finalized the cover for Another Place on the Planet. I went with the pink, but rearranged and added a flower and used the cubism effect. I really like it. Using GIMP, it has 10 layers, if you know what that means. I’ve improved my skills on that program all by myself, using the little  couple people showed me. I’ll utilize the same model for the other two books, using different lily varieties and colors.

So, that’s the latest mental wanderings of this indie author. Have a great weekend!

Needed: Procrastination Techniques

I’m looking for new ways to put off writing. I love writing but lately, since I published my first book, my mind has been wanting to take more time off. It’s like I was so focused on accomplishing that goal and once I did, I have failed to develop another all-consuming mental activity. Or, I haven’t renewed a prescription with the beneficial side-effect of the ability to focus better. Yes, there is such a pill!

I have started a list of different categories. Some of these activities are hated by me, but for some unknown reason, at times I find them preferable to doing that which I enjoy most.

Today’s technique will be the easiest. I’ll save the harder ones for later. Feel free to adopt any of these as your own to put off what ever you like to do.


Technique 1: Employing the Computer to Procrastinate

This might be every writer’s favorite, except for those who write by hand. I know several who do. I make lists by hand, and doodles. Not much else. This is not an exhaustive list, but I hope to have more to add in the future.

1. The Internet provides numerous ways to fritter away your life. I won’t include online games here because I don’t play.

a. Facebook–Of course. Do I have any new notifications on my personal page? My authors page? How about posting a status update. “My cat just yakked up a hairball.” No, not really. He’s snoozing with my husband.

b. Twitter–Tweet something writerly so people following me because I write will think I am productive and talented and so the filmmakers (how did I get filmmakers following me? Oh right–I mentioned I’m writing a screenplay) might think I’ll have a novel to adapt. One can hope.

c. Click on links on FB and Twitter. Lots of writing stuff, movie stuff, lots of stuff stuff.


d. Look for pictures of Michael Fassbender.

e. Check Kindle to see if I sold any books recently. Same for Smashwords and CreateSpace.

f. On Amazon, read excerpts of Fifty Shades of Grey (okay, I did that once–for a long time. I think they took out the most juicy stuff, which is really all right with me.)
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g. Check Gmail to see if I have any new Twitter followers.

h. YouTube–start off with something of value then digress in any direction I choose–usually comedy and parody.

i. look for and download free e-books.

j. Check Goodreads to see how many more people signed up for my book giveaway.

k.Sign up for newsletters.

l. Look for a job.

m. Look for more pictures of Michael Fassbender.

n. Check regular email. This is a double one because then I can read the stories on the Yahoo feed. None so far have mentioned Michael.

o. Then there’s always good old fashioned research.

Wait-I have a new FB notification. Okay. Nothing exciting.

p. Watch movie trailers. Watch those with Michael several times.

q. Go to Huffpost women and read the sex articles.

r. Look for new movies to add to queue on Netflix (wish they had more Michael movies).

s. Write a blog post.

t. Go to Script Frenzy site and play with plot maker.

u. Tweak author website.

v. Look at blog stats to see if anyone read my last post.

w. Check bank account and clear away cobwebs to see if there is a positive balance.

x. check to see if I sold any more books than the last time I checked. Check to see how much I have to sell before I get a royalty payment

y. Go check the substitute teacher’s chatboard I used to frequent.

z. Look for another pic of Michael.

Next post will be how to use your computer without the internet to procrastinate.

How do you procrastinate online? Share, please!

(I promise NOT to mention Michael Fassbender once in the next blog post)